“CBS This Morning,” while still in third place, showed the most year-over-year growth of the three network morning shows last week. “CTM” is up +8% in viewers, but down -7% in the A25-54 demo, the preferred news demographic.
NBC’s “Today” showed the most growth in the A25-54 demo: up +7% while also up +5% in viewers. ABC’s “Good Morning America” remains No 1. with a +678,000 viewer lead. “GMA” was up +1% in viewers and up +2% in the A25-54 demo.
“GMA” also edged “Today” by +4,000 viewers (.25%) in the A18-49 demo. That’s a demographic we don’t write about much here, but one that NBC touted in full page ads yesterday showing that “Today” was the No. 1 morning show in that demo.
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The averages for the week of May 12, 2014:
- Total Viewers: ABC: 5.649M / NBC: 4.971M / CBS: 3.101M
- A25-54 viewers: ABC: 2.158M / NBC: 2.050M / CBS: 940,000