Morning Show Ratings: Week of March 23

By Chris Ariens 

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morning show anchors_640“Good Morning America” continues to lead in the mornings, and has widened the gap with No. 2 NBC’s “Today” show. Interestingly, “Today” beat “GMA” in the demo last Thursday, drawing its biggest single-day demo victory in more than 6 months.

But both programs lost viewers compared to the same week last year. Only “CBS This Morning” saw viewership growth: up +8% vs. last year. All three programs were down in the younger demo.

The averages for the week of March 23, 2015:

  • Total Viewers: ABC: 5.410M / NBC: 4.677M / CBS: 3.275M
  • A25-54 viewers: ABC: 1.935M / NBC: 1.779M / CBS: 985K