Good Morning America wins another week in the mornings, but continues to shed viewers.
At this time last year, GMA was also leading in the all important A25-54 demo. But NBC’s Today show, which has led in the demo for 28 weeks straight, has generated a 282,000 viewer turnaround: trailing GMA by -148,000 at this point last season, to now leading by +134,000.
No. 3 CBS This Morning is once again the only morning broadcast to grow its audience compared to the same week last year. CTM is up +4 percent in both total viewers and the demo. Today was down -5 percent in viewers and flat in the demo. Good Morning America was down -13 percent in viewers and down -18 percent in the demo.
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The averages for the week of March 14:
- Total Viewers: ABC: 4.572M / NBC: 4.440M / CBS: 3.373M
- A25-54 viewers: ABC: 1.595M / NBC: 1.792M / CBS: 1.003M