Morning Show Ratings: Week of March 13

By A.J. Katz Comment

morning-tv-tvnewser_2016In the morning show race, ABC remained No. 1 in total viewers, while NBC held the top spot among adults 25-54 this past week.

Good Morning America nearly doubled its total viewer lead over Today from its lead on the same week last year, and holds the No. 1 spot at this point of the season for the 5th straight year. That said, GMA experienced another week of year-over-year audience declines: -5 percent in total viewers, and -13 percent in the A25-54 news demo.

Today continues to dominate among adults 25-54. In fact, the program has now won 63 straight weeks in the key demo (79 of 80 weeks). That said, Today posted a -9 percent decline in the demo versus the same week in 2016, and an -8 percent decline in total audience. Today’s ratings averages for the past week are based on only 4 days (Mon, Weds-Fri).

Not all was doom and gloom for the morning shows this past week. Charlie Rose made a triumphant return to CBS This Morning after having surgery on Feb. 9 to replace a 15-year-old aortic valve. While the competition posted year-over-year declines, CTM posted year-over-year ratings growth: +7 percent in total viewers and +8 percent in the key news demo.

The -496,000 total viewer gap between CBS This Morning and Today represents the closest competitive position CBS has been to NBC in the mornings in over 29 years.

The averages for the week of March 13:

  • Total Viewers: ABC: 4.355M / NBC: 4.106M / CBS: 3.610M
  • A25-54 viewers: ABC: 1.395M / NBC: 1.629M / CBS: 1.085M