After a lower-rated week due, in part, to the start of Daylight Saving Time, all three morning shows saw week-to-week increases in viewership.
NBC’s “Today” show was the top rated program, followed by ABC’s “Good Morning America,” and CBS’ “Early Show.” George Stephanopoulos was out for most of last week on “GMA,” and Matt Lauer was out on NBC’s “Today” show (Meredith Vieira was out Friday)
The averages for the week of Mar. 22:
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Total Viewers: NBC: 5.31M / ABC: 4.19M / CBS: 2.54M
A25-54 rating: NBC: 2.58M / ABC: 1.78M / CBS: 1.07M