All three network morning shows saw declines in total and demo viewership last week. NBC’s “Today” show was the most-watched, followed by ABC’s “Good Morning America,” and CBS’ “Early Show.” The first-place gap was exactly 1 million total viewers.
(As we noted in our evening news ratings, the first week of Daylight Saving Time is often a lower rated week for the newscasts.)
The averages for the week of Mar. 15:
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Total Viewers: NBC: 5.07M / ABC: 4.07M / CBS: 2.42M
A25-54 rating: NBC: 2.43M / ABC: 1.72M / CBS: 1.03M