NBC’s Today show was the highest rated network morning show last week, beating ABC’s Good Morning America by more than one million viewers for the 10th time in the past 11 weeks.
All three morning shows saw major drops in Total Viewers week-to-week. This was the lowest Total Viewer figure for all three networks in 2008.
Although the big drops in Total Viewers, the A25-54 demo viewership was up for all three morning shows week-to-week. It was the highest demo figure since the week of February 4 for the three broadcasts.
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For the week of March 10:
Total Viewers: NBC: 5,620,000 / ABC: 4,400,000 / CBS: 2,800,000
Household rating/share: NBC: 4.3/16 / ABC: 3.4/12 / CBS: 2.1/8
A25-54 Demo: NBC: 2,750,000 / ABC: 2,080,000 / CBS: 1,390,000