NBC’s “Today” show was the most watched morning show in Total Viewers and the A25-54 demo last week, though it saw a predictable drop from the 6.28 million viewers it drew during the second week of the Winter Olympics when the program was broadcasting from Vancouver.
Both ABC’s “Good Morning America” and CBS’ “Early Show” grew in Total Viewers week-to-week, but were down slightly in the demo.
The averages for the week of Mar. 1:
Total Viewers: NBC: 5.63M / ABC: 4.72M / CBS: 2.76M
A25-54: NBC: 2.59M / ABC: 1.91M / CBS: 1.12M