NBC’s Today show was again the top rated morning show last week, in both Total Viewers and the A25-54 demo. All three network morning shows saw declines week-to-week in both categories.
Today saw a slight Total Viewer increase over 2nd place Good Morning America week-to-week. Compared to last year, CBS’ The Early Show saw the most gains in Total Viewers and the A25-54 demo.
For the week of June 9:
Total Viewers: NBC: 5,212,000 / ABC: 4,059,000 / CBS: 2,536,000
A25-54 Viewers: NBC: 2,303,000 / ABC: 1,680,000 / CBS: 1,096,000
Household Rating/Share: NBC: 4.0/15 / ABC: 3.2/12 / CBS: 2.0/7