Good Morning America was TV’s most-watched morning show last week, Today took the news demo and CBS This Morning posted year-over-year gains yet again.
GMA was down 9 percent in total viewers and down 19 percent in the news demo from the comparable week in 2015. Nevertheless, GMA expanded its total viewer advantage over Today for the 4th straight week.
Today finished No. 1 in the all-important A25-54 demo for the 24th consecutive week. That said, the program was down 4 percent in the demo and down 5 percent in total viewers versus the same week in 2015.
CBS This Morning continues to inch closer to its morning show competition, particularly when it comes to total viewers. The program finished 640,000 viewers behind Today, its tightest margin since the final week of 1994. CTM was up 4 percent in total viewers and up 3 percent in the demo year-over-year. The program performed even better with women 25-54, up 11 percent in that category year-over-year.
The averages for the week of June 6, 2016:
- Total Viewers: ABC: 4.560 M / NBC: 4.172 M / CBS: 3.532 M
- A25-54 viewers: ABC: 1.422 M / NBC: 1.568 M / CBS: 992,000