Same trend, different week. For the week of June 4, ABC’s Good Morning America was the most-watched morning show, while NBC’s Today held onto the top spot in the key demos.
GMA beat Today by +347,000 total viewers, turning in its largest margin of victory over the NBC morning show in over 13 months. But it’s worth remembering that ABC televised the NBA Finals this past week in prime time, which traditionally gives the network a bump in the mornings and evenings.
Compared to the same week last year, GMA was up +2,000 total viewers (less than 1 percent growth), and saw a -2 percent decline among adults 25-54.
Season to date, GMA is the most-watched morning newscast, taking the top spot at this point of the season for the 6th year in a row.
With its win among adults 25-54, Today Show has now ranked No. 1 in the demo for 128 consecutive weeks (its best streak in almost six years) and 144 of the last 145 weeks. But compared to the same week last year, Today was -6 percent in total viewers, and while it remained No. 1 in the ad-friendly demo, it was -14 percent in that category from last year.
CBS This Morning remains stuck in third place, -11 percent in total viewers and -11 percent in the demo from the same week last year.
It’s also worth noting that none of the morning shows were rated on Thursday June 8, 2017 due to live coverage of former FBI Director Comey’s testimony.
The averages for the week of June 4, 2018:
- Total Viewers: ABC: 4.090M / NBC: 3.743M / CBS: 3.013M
- A25-54 viewers: ABC: 1.204M / NBC: 1.256M / CBS: 767,000