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ABC was home to the top morning show of the week in total viewers, while NBC continues to reign supreme in the key A25-54 demo. But all of broadcast TV’s morning shows continue to post audience declines relative to last year.
Good Morning America finished No. 1 in total viewers for the week of June 26, and was able to close its year-over-year gaps with Today in the demo by -6 percent. Yet despite holding steady as the most-watched morning shows, GMA posted a -12 percent decline in total viewers from the comparable week in 2016. The program was also -16 percent in the news demo from last year.
Today was the go-to morning show among adults 25-54 for the 79th consecutive week, the show’s best streak in more than four years. While the program remains No. 2 in total viewers, it has managed to cut its total viewer deficit with GMA by 19 percent this season to-date. But similar to GMA, Today continues to lose viewers from last year. The program was -9 percent in total viewers and -15 percent in the demo from the same week last year.
CBS This Morning remains mired in third place this year to-date. CTM only fell -3 percent in total viewers, but was -16 percent in that pesky A25-54 demo from last year.
The averages for the week of June 26, 2017:
- Total Viewers: ABC: 3.903 M / NBC: 3.749 M / CBS: 3.298 M
- A25-54 Viewers: ABC: 1.163 M / NBC: 1.354 M / CBS: 820k