Morning Show Ratings: Week of June 26

By A.J. Katz Comment

ABC was home to the top morning show of the week in total viewers, while NBC continues to reign supreme in the key A25-54 demo. But all of broadcast TV’s morning shows continue to post audience declines relative to last year.

Good Morning America finished No. 1 in total viewers for the week of June 26, and was able to close its year-over-year gaps with Today in the demo by -6 percent. Yet despite holding steady as the most-watched morning shows, GMA posted a -12 percent decline in total viewers from the comparable week in 2016. The program was also -16 percent in the news demo from last year.

Today was the go-to morning show among adults 25-54 for the 79th consecutive week, the show’s best streak in more than four years. While the program remains No. 2 in total viewers, it has managed to cut its total viewer deficit with GMA by 19 percent this season to-date. But similar to GMA, Today continues to lose viewers from last year. The program was -9 percent in total viewers and -15 percent in the demo from the same week last year.

CBS This Morning remains mired in third place this year to-date. CTM only fell -3 percent in total viewers, but was -16 percent in that pesky A25-54 demo from last year.

The averages for the week of June 26, 2017:

  • Total Viewers: ABC: 3.903 M / NBC: 3.749 M / CBS:  3.298 M
  • A25-54 Viewers: ABC: 1.163 M / NBC: 1.354 M / CBS: 820k

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