It was another split decision this past week for the morning shows. ABC’s Good Morning America remains No. 1 in total viewers, while NBC’s Today sits in first place among the ad-friendly adults 25-54 demographic.
GMA saw a -14 percent dropoff in total viewers, and a -25 percent dropoff in the news demo relative to the comparable week last year. Nevertheless, ABC boasts the No. 1 morning newscast in total viewers, taking the top spot at this point of the season for the 5th year in a row.
Today was once again the top morning show in the demo, but also posted year-over-year audience losses. NBC’s morning show was -12 percent in total viewers and -15 percent in the A25-54 demo from the same week last year. Despite the year-over-year decline, Today managed to defeat GMA in the key demo for the 77th consecutive week, NBC’s best streak in the mornings in over 4 years.
CBS This Morning remains in third place, and posted year-over-year losses of -9 percent in total viewers and -20 percent in the key demo.
While CTM’s ratings might not be spectacular these days, the show is receiving critical acclaim. The RTDNA announced today that CBS’s morning show will be honored with the Edward R. Murrow Award for Best Newscast later this year.
Each of the three morning shows posted significant declines from last year. This has been a trend for some time now. But to be fair, last week’s morning show ratings are only based on 4 days (Mon-Tues and Thurs-Fri) due to coverage of last Wednesday’s shooting in Alexandria, Virginia. This was, of course, not the case during the same week last year.
The averages for the week of June 12, 2017:
- Total Viewers: ABC: 4.090 M / NBC: 3.901 M / CBS: 3.215 M
- A25-54 viewers: ABC: 1.191 M / NBC: 1.426 M / CBS: 833,000