Morning Show Ratings: Week of July 8

By A.J. Katz Comment

ABC and NBC split the morning show ratings race for the week of July 8. The two morning shows improved on the previous week, when ratings were lower than usual due to the holiday. However, they struggled to draw viewers relative to the same week one year ago.

Good Morning America stood as the most-watched morning news program for the week, and has remained No. 1 in overall audience for seven consecutive years.

Today, on the other hand, finished No. 1 among adults 25-54 for a whopping 185th consecutive week. No other morning news show has been No. 1 in the demo for as many consecutive weeks.

There was some positive ratings news for CBS This Morning: It was the only morning show post a year-over-year increase in the key A25-54 demo. Yes, the growth was just +1%, but growth is growth! The program also cut the year-over-year gap with both ABC and NBC substantially, not only in A25-54, but also in total viewers and female demos.

However, it’s also worth noting that CTM aired with an amended title on Friday, and its weekly averages are based only on four days.

Compared with the same week one year ago, GMA was -7% total viewers, while Today show was -5% in total viewers, and CBS This Morning was -3%. In the A25-54 demo, GMA was -11%, Today was -16% and CBS This Morning was +1% vs. the week of July 9, 2018.

Numbers for the week of July 8, 2019:

• Total Viewers: 3,534,000 3,452,000 2,723,000
• A25-54: 970,000 1,012,000 698,000