Good Morning America commanded a half-million viewer lead on the Today show last week, but GMA’s A25-54 demo lead was much closer: 33,000 viewers or just +2 percent. Still, GMA is delivering its widest season-to-date lead over Today in the demo in 22 years.
No. 3 CBS This Morning continues to show the most growth in the mornings, up double digits in both viewers and the demo. CTM was up +13 percent in viewers and up +12 percent in the demo. Today was up slightly, +1 percent in viewers and +2 in the demo. GMA is down year-over-year: down -14 percent in both viewers and the demo.
The averages for the week of July 6, 2015:
- Total Viewers: ABC: 4.546M / NBC: 4.052M / CBS: 3.181M
- A25-54 viewers: ABC: 1.533M / NBC: 1.500M / CBS: 913K