ABC’s Good Morning America wins another week in the mornings among total viewers, while NBC’s Today show is No. 1 in the A25-54 demo.
All three morning shows lost viewers compared to the same week last year, in both total viewers and the demo. GMA was down -6 percent in viewers and down -7 percent in the demo; Today was down -7 percent in viewers and down -16 percent in the demo; and CBS This Morning was down -6 percent in viewers and down -15 percent in the demo.
ABC continues to lead in the mornings season-to-date, with a 5 percent viewer edge on NBC. GMA has led in the morning ratings race for more than 5 years. And with another win in the demo, Today stretches its streak to 84 weeks among younger viewers.
The averages for the week of July 31, 2017:
Total Viewers: ABC: 3.945M/ NBC: 3.695M / CBS: 3.169M
A25-54 viewers: ABC: 1.240M / NBC: 1.313M / CBS: 804k