Morning Show Ratings: Week of July 30

By A.J. Katz Comment

Different week, same trend: ABC’s Good Morning America wins the week in the mornings among total viewers, while NBC’s Today show is No. 1 in the A25-54 demo.

But all three morning shows on broadcast TV continue to lose viewers relative to 2017.

Season to date, GMA is the No. 1 morning newscast in total viewers, leading Today by +76,000 Nielsen live-plus-same-day viewers (4.186 million vs. 4.110 million), to take the top spot at this point of the season for the sixth year in a row.

For the week of July 30, Good Morning America, which managed to win Monday across the board, was -5 percent in total viewers and -13 percent among adults 25-54 vs. the comparable week in 2017.

Today show marked a whopping 136 consecutive weeks, and 152 of the past 153 weeks as the No. 1 morning show among adults 25-54, which is the category that matters most to advertisers of TV news. For the week of July 30, the NBC morning show averaged 1.18 million A25-54 viewers (-10 percent year-over-year), and 3.55 million total viewers (-4 percent year-over-year).

No real way to sugarcoat it: CBS This Morning is struggling in the ratings department. This past week, the program was -8 percent in total viewers and -11 percent in adults 25-54 vs. the comparable week in 2017.

Numbers for the week of July 30, 2018:

• Total Viewers: 3,767,000 3,545,000 2,925,000
• A25-54: 1,079,000 1,178,000  714,000




Source: The Nielsen Company, NTI Total Viewers, Adults 25-54. Live + SD weeks of 7/30/18, and 7/31/17. Season-to-Date: Most Current: 2017-2018 Season (9/25/17 – 7/29/18) and 2016-2017 Season (9/19/16 – 7/30/17). Averages based on regular telecasts.