Different week, same trend: ABC’s Good Morning America wins the week in the mornings among total viewers, while NBC’s Today show is No. 1 in the A25-54 demo.
But all three morning shows on broadcast TV continue to lose viewers relative to 2017.
Season to date, GMA is the No. 1 morning newscast in total viewers, leading Today by +76,000 Nielsen live-plus-same-day viewers (4.186 million vs. 4.110 million), to take the top spot at this point of the season for the sixth year in a row.
For the week of July 30, Good Morning America, which managed to win Monday across the board, was -5 percent in total viewers and -13 percent among adults 25-54 vs. the comparable week in 2017.
Today show marked a whopping 136 consecutive weeks, and 152 of the past 153 weeks as the No. 1 morning show among adults 25-54, which is the category that matters most to advertisers of TV news. For the week of July 30, the NBC morning show averaged 1.18 million A25-54 viewers (-10 percent year-over-year), and 3.55 million total viewers (-4 percent year-over-year).
No real way to sugarcoat it: CBS This Morning is struggling in the ratings department. This past week, the program was -8 percent in total viewers and -11 percent in adults 25-54 vs. the comparable week in 2017.
Numbers for the week of July 30, 2018:
| ABC | NBC | CBS | |
|---|---|---|---|
| • Total Viewers: | 3,767,000 | 3,545,000 | 2,925,000 |
| • A25-54: | 1,079,000 | 1,178,000 | 714,000 |
Source: The Nielsen Company, NTI Total Viewers, Adults 25-54. Live + SD weeks of 7/30/18, and 7/31/17. Season-to-Date: Most Current: 2017-2018 Season (9/25/17 – 7/29/18) and 2016-2017 Season (9/19/16 – 7/30/17). Averages based on regular telecasts.