Morning Show Ratings: Week of July 18

By A.J. Katz 

morning-show-anchors_640Good Morning America was the most-watched morning show during the week of the Republican National Convention. Today finished No. 1 among viewers from the news demo, and CBS This Morning continues to improve upon its 2015 averages.

Despite remaining the most-watched morning news show, GMA fell 5 percent in total viewers and fell 11 percent in the news demo compared to the same week in 2015. There may be more trouble ahead for ABC’s morning money maker. The Olympics is on the horizon, which often gives NBC a ratings bump across all dayparts. It will be interesting to see what transpires in August.

With a victory last week, Today has now finished No. 1 in the key A25-54 demo for 46 of the past 47 weeks. The program won Thursday both in the news demo and in total viewers. Today fell 2 percent in total viewers and held steady in the news demo compared to the same week last year.

CBS This Morning hasn’t quite caught up to its ABC and NBC morning show rivals. That said, it once again was the only broadcast morning show to post gains in total viewers (+6 percent), adults 25-54 (+4 percent), women 25-54 (+13 percent) and women 18-49 (+20 percent) compared to the same week last year.

The averages for the week of July 18, 2015:

  • Total Viewers: ABC: 4.119 M / NBC: 3.963 M / CBS: 3.297 M
  • A25-54 viewers: ABC: 1.306 M / NBC: 1.532 M / CBS: 922 K