Morning Show Ratings: Week of July 13

By Mark Joyella 

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Good Morning America beat Today by 230,000 viewers last week, but Today posted its sixth win this year among viewers A25-54. Season to date, GMA leads Today by 112,000 viewers in the key A25-54 demo. The demo win for Today is the show’s biggest since February 2014, during the Sochi Olympics.

Today also won among total viewers on Wednesday, the third daily total viewer win this year.

CBS This Morning, meanwhile, continues on its upward trajectory, posting double digit gains
versus the same week a year ago. CTM was up +16 percent in viewers and +14 percent in the demo.

The averages for the week of July 6, 2015:

  • Total Viewers: ABC: 4.398M / NBC: 4.168M / CBS: 3.206M
  • A25-54 viewers: ABC: 1.495M / NBC: 1.597M / CBS: 957K