The calendar has flipped to 2017, but the morning show trend is a familiar one: Good Morning America is No. 1 in total audience, Today is No. 1 in the ad-friendly A25-54 demographic, and CBS This Morning remains No. 3 in all relevant categories.
Each of the morning newscasts was down from the same week in 2016 (week of Jan. 4). GMA was -8 percent in total viewers and -10 percent in the key demo from the same week last year. That said, ABC remains home to the most-watched morning newscast at this point of the season for the 5th year in a row.
Today was -5 percent in total viewers and -7 percent in the demo from this same week last year. Despite the year-over-year decline, NBC has now won the key demo in the mornings for 54 straight weeks.
CBS This Morning was -4 percent in total viewers and -10 percent in A25-54 viewers from the same week last year. CTM delivered its largest average total audience in 22 years that week in 2016.
Note: Due to the New Year’s holiday, ratings for the Monday telecasts of GMA, CBS This Morning, and Today are excluded from the weekly averages. ABC’s, CBS’ and NBC’s weekly averages are only based on 4 days (Tue-Fri).
The ratings for the week of Jan. 2, 2017:
- Total Viewers: ABC: 4.706 M / NBC: 4.559 M / CBS: 3.719 M
- A25-54 viewers: ABC: 1.567 M / NBC: 1.755 M / CBS: 1.068 M