The broadcast television morning shows all posted declines this past week relative to the same week one year ago.
ABC’s Good Morning America was the most-watched morning show for the week of Jan. 16, doubling its total viewer advantage over Today from the same week last year. That said, the program posted double digits year-over-year declines, both in total viewers (-10 percent) and among adults 25-54 (-19 percent). ABC remains No. 1 in the mornings in total viewers, leading NBC by 104,000 to take the top spot at this point of the season for the 5th year in a row.
Today topped the morning show landscape in the key news demo for a whopping 56th consecutive week. Similar to ABC, NBC’s morning show posted year-over-year double digit declines in key categories, including total viewers (-13 percent) and adults 25-54 (-18 percent).
Third-ranked CBS This Morning saw a -4 percent drop in total viewers and a -10 percent drop in adults 25-54 from the same week in 2016.
Due to the MLK holiday on Monday, and the Presidential Inauguration on Friday, ABC’s, CBS’ and NBC’s morning show averages for the week of January 16 are only based on 3 days (Tue-Thurs). This could explain the steeper-than-usual ratings declines from the comparable week last year.
The averages for the week of Jan. 16:
- Total Viewers: ABC: 4.689M / NBC: 4.404M / CBS: 3.672M
- A25-54 viewers: ABC: 1.508M / NBC: 1.696M / CBS: 1.030M