Morning Show Ratings: Week of Jan. 8

By A.J. Katz 

The co-anchor team of Savannah Guthrie and Hoda Kotb finished No. 1 in the mornings for the second consecutive week. With that result, Today has now ranked No. 1, both in total viewers and in the ad-friendly A25-54 demo, for 7 consecutive weeks, and has defeated Good Morning America every week since Matt Lauer was fired  in November 2017.

On the downside, Today was -6 percent in total viewers and -7 percent among adults 25-54 versus the comparable week in 2017 (week of Jan. 9).

GMA was the No. 2 morning show across all categories last week, and managed to cut its margin from the previous week by -49 percent. Still, the ABC morning show posted year-over-year audience declines, -9 percent in total viewers and -9 percent among adults 25-54.

Last week was a landmark one for CBS This Morning. The program welcomed former Face the Nation moderator John Dickerson to the table as permanent co-host, replacing Charlie Rose. Dickerson’s first day in his new role was Wednesday, Jan. 10.

In terms of ratings – CTM was -3 percent in total viewers, and -9 percent in the key demo last week versus the comparable week in 2017.

The averages for Week of Jan. 8, 2018:

  • Total Viewers: ABC: 4.268 M / NBC: 4.363 M / CBS:  3.675 M
  • A25-54 viewers: ABC: 1.375 M / NBC: 1.612 M / CBS: 972 k