When Noah Oppenheim left his producing position at “Today” in 2008, the NBC morning show was a solid No.1 in the ratings… and would be for another 4 years. Oppenheim returns to “Today” as the show trails ABC’s “Good Morning America” by more than 600,000 viewers, or 12%: The good news for “Today,” that gap used to be wider.
As for last week, “Good Morning America” held its No. 1 position in total viewers and the A25-54 demo. But compared to the same week last year, only No. 3 “CBS This Morning” showed growth: up +11% in total viewers. “GMA” was down -6% in viewers while “Today” was flat.
In the demo all three show were down from the same week in 2014: “GMA” and “Today” were down -10% while “CTM” was down -1%.
The averages for the week of Jan. 5, 2015:
- Total Viewers: ABC: 5.680M / NBC: 5.085M / CBS: 3.582M
- A25-54 viewers: ABC: 2.131M / NBC: 1.920M / CBS: 1.090M