Morning Show Ratings: Week of Jan. 28

By Chris Ariens 

The Today show had another big week, topping the nearest competition (GMA) by 1.22M viewers. This is the fifth straight week Today has led GMA by 1M+. NBC says this makes it “the longest million-plus advantage stretch” in four years. Meanwhile, The Early Show saw across-the-board, year-to-year gains: “up 4% in households, up 8% in Total Viewers [and] up 30% in A25-54.”

For the week of Jan. 28:

Total viewers: NBC: 6,120,000 / ABC: 4,900,000 / CBS: 3,310,000

Households: NBC: 4.6/15 / ABC: 3.8/13 / CBS: 2.5/8

25-54 demo: NBC: 2.4/15 / ABC: 1.8/12 / CBS: 1.3/8