The Today show had another big week, topping the nearest competition (GMA) by 1.22M viewers. This is the fifth straight week Today has led GMA by 1M+. NBC says this makes it “the longest million-plus advantage stretch” in four years. Meanwhile, The Early Show saw across-the-board, year-to-year gains: “up 4% in households, up 8% in Total Viewers [and] up 30% in A25-54.”
For the week of Jan. 28:
Total viewers: NBC: 6,120,000 / ABC: 4,900,000 / CBS: 3,310,000
Households: NBC: 4.6/15 / ABC: 3.8/13 / CBS: 2.5/8
25-54 demo: NBC: 2.4/15 / ABC: 1.8/12 / CBS: 1.3/8
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