Morning Show Ratings: Week of January 22

By A.J. Katz Comment

After a month-and-half stint in second place, Good Morning America appears to be back in the driver’s seat in the morning show ratings race. At least when it comes to total viewers.

GMA edged rival Today in total audience for the second consecutive week, but the margin of victory was only 8,000 viewers.

Like its morning show counterparts, GMA continues to post year-over-year audience declines. The program was -9 percent in total viewers, and -8 percent in the key A25-54 demo versus the comparable week in 2017.

Despite moving back to second place in total viewers this past week, Today remains the go-to morning show among adults 25-54.  In fact, the NBC morning show has now won the key demo for 109 straight weeks, (125 of the last 126 weeks), its best demo streak in more than five years.

The morning show also won the month of January across-the-board, its second consecutive monthly win.

But the program posted year-over-year audiences losses this past week, -4 percent in total viewers and -8 percent in the demo from last year.

CBS This Morning finished No. 3 this past week, and posted -6 percent decline in total viewers and a -9 percent decline in the demo versus last year.

The averages for Week of Jan. 22, 2018:

  • Total Viewers: ABC: 4.319 M / NBC: 4.311 M / CBS: 3.595 M
  • A25-54 viewers: ABC:  1.438 M / NBC: 1.621 M / CBS: 1.012 M

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