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Another strong week for all three morning shows. Now in the third week of its new national format, CBS’ The Early Show jumped 30% year-over-year in the A25-54 demo. The Today show, which still leads the pack, had its best showing in Total Viewers since the week of Feb. 12, 2007.
For the week of Jan. 21:
Total viewers: NBC: 6,050,000 / ABC: 4,792,000 / CBS: 3,163,000
Households: NBC: 4.6/16 / ABC: 3.7/13 / CBS: 2.4/8
25-54 demo: NBC: 2.4/16 / ABC: 1.7/11 / CBS: 1.3/8