Morning Show Ratings: Week of Jan. 21

By A.J. Katz 

ABC’s Good Morning America was the most-watched morning news program for the week of Jan. 21, averaging +103,000 more total viewers than its NBC counterpart, Today show.

GMA averaged just +8,000 more viewers than Today during the comparable week last year.

The ABC News morning show was flat in total viewers, but -8 percent in A25-54 viewers vs. the compararable week last year.

GMA is the No. 1 morning news program in total viewers for the 7th straight year, and is cutting its season margin with Today in the A25-54 demo (-11 percent). GMA traditionally finishes behind Today in the ad-friendly A25-54 category. That’s still the case in 2019.

This past week, NBC’s Today averaged roughly +11 percent more adults 25-54 than GMA. The NBC News morning show has now ranked No. 1 among A25-54 viewers for 161 consecutive weeks (best streak in over 6 years) and 177 of the last 178 weeks

This past week, Today was -2 percent in total viewers, and -10 percent in A25-54 viewers vs. the same week in 2018.

CBS This Morning continues to slump in the ratings. The broadcast was -9 percent in total viewers and -12 percent in A25-54 viewers vs. last year.

*Note: Due to the Martin Luther King Jr. holiday (1/21/19), ABC’s, CBS’ and NBC’s Monday telecasts were coded as specials and are excluded from the weekly averages.  ABC’s, CBS’ and NBC’s weekly averages are based on 4 days (Tue-Fri).

Numbers for the week of Jan. 21, 2019:

• Total Viewers:  4,316,000  4,213,000 3,280,000
• A25-54: 1,323,000 1,467,000   891,000




The Nielsen Company, NTI Total Viewers, Adults 25-54 Live + SD, 2017-18 Current Week (w/o 1/21/19), and Year-Ago Week (w/o 1/22/18).  Season to date: Most Current: 2018 -2019 Season (9/24/18 – 1/27/19) and 2017-2018 Season (9/25/18 – 1/28/18).  Averages based on regular telecasts.