NBC’s Today show had its highest Total Viewer audience (non-Olympic) since the week of March 3, 2008, and the second highest Inauguration week since 1989.
It was also the highest non-Olympic, non-holiday Total Viewer lead for first-place Today since the week of April 28, 2008.
Total Viewers: NBC: 6,100,000 / ABC: 4,800,000 / CBS: 3,000,000
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A25-54: NBC: 2,818,000 / ABC: 2,187,000 / CBS: 1,306,000