Good Morning America wins the week among viewers, while the Today show takes the A25-54 demo for the week of Jan. 18. Today’s demo lead over GMA was a whopping +11 percent. Today’s two-week demo lead is the widest its been in more than 3 years, since the London Olympics. GMA’s viewer lead over was at +3 percent.
But once again, CBS This Morning showed the most growth in the morning, up double digits in both viewers and the younger demo. Compared to the same week last year CTM was up +18 percent in viewers and up +12 percent in the demo. Today was also up, +3 percent in both measurements. GMA was down in both: -2 percent in viewers, and down -7 in the demo.
The averages for the week of Jan. 18:
- Total Viewers: ABC: 5.222M / NBC: 5.080M / CBS: 3.837M
- A25-54 viewers: ABC: 1.856M / NBC: 2.057M / CBS: 1.140