Morning Show Ratings: Week of Jan. 11

By Mark Joyella 

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morning show anchors_640It was a split decision on the morning shift, with ABC’s Good Morning America winning the week among total viewers, while NBC’s Today ranked first in the A25-54 demo.

Compared to the same week last year, CBS This Morning showed the most growth, adding 344,000 viewers (+10%). Today had smaller growth (+2%), and GMA was down compared to a year ago (-5%).

In the demo, both CBS (+10%) and NBC (+5%) gained, while ABC slipped (-15%).

The averages for the week of Jan. 11:

  • Total Viewers: ABC: 5.079M / NBC: 4.950M / CBS: 3.827M
  • A25-54 viewers: ABC: 1.712M / NBC: 1.969M / CBS: 1.153M
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