Morning Show Ratings: Week of January 31

By Molly Stark Dean 

The Lost Remote newsletter brings you the the best in streaming news, from staffing changes to premiere dates to trailers—to the latest platform moves. Sign up today.

Last week — with Egypt garnering the bulk of the news coverage — was a great week for morning network news programs — being that all three saw growth from week-to-week in both Total Viewers and among viewers A25-54. NBC’s “Today” remained the top morning network news program for the week of January 31-February 4. “Today” grew 600K in Total Viewers and 540K among younger viewers.

ABC’s “Good Morning America” grew over the same week last year in Total Viewers (+12%) and younger viewers (+3%) and grew its overall audience from year-to-year for the 4th week in a row.  “GMA” also grew the most in Total Viewers of the three network morning new programs compared to last year (“Early Show” was up +11%, “Today” was up by +6%). CBS’s “Early Show” saw growth in both total viewership and in the demo compared to the previous week.

The averages for the week of Jan. 31:

  • Total Viewers: NBC: 6.09M / ABC: 5.22M / CBS: 3.12M
  • A25-54 viewers: NBC: 2.84M / ABC: 2.05M / CBS: 1.39M
Advertisement
Advertisement