Morning Show Ratings: Week of Feb. 25

By SteveK 

NBC’s Today show saw its largest Total Viewer delivery since February 12, 2007, as the show was #1 last week for the 638th consecutive time. The Today show and ABC’s Good Morning America saw increases in viewers week-to-week, while CBS’ The Early Show dropped in viewers. The CBS morning show saw its lowest Total Viewer take since the week of December 24.

On Thursday of last week, Today saw its biggest single-day advantage over GMA since February 6, 2004 (excluding anchor changes and Olympics).

For the week of Feb. 25:

Total Viewers: NBC: 6,220,000 / ABC: 5,000,000 / CBS: 2,910,000

Household rating/share: NBC: 4.7/16 / ABC: 3.9/13 / CBS: 2.3/8

A25-54 Demo: NBC: 2,400,000 / ABC: 1,800,000 / CBS: 1,100,000