Each of the morning shows posted year-over-year declines in the key categories, including total viewers and the ad-friendly A25-54 demo.
Good Morning America was the No.1 broadcast morning show for the week in total audience by a sizable margin. It out-performed Today by +395,000 total viewers, the show’s largest margin of victory since the week of 12/28/2015. It was -8 percent in total viewers and -17 percent in the key A25-54 demo compared to the same week in 2015.
Today was No. 1 in the news demo for the 53rd consecutive week, and has now won 139 consecutive broadcasts in A25-54, dating back to June 10, 2016. That said, the program was -13 percent in the demo, and -9 percent in total viewers from the same week last year.
CBS This Morning also posted year-over-year declines in the key categories, including a drop in total viewers (-7 percent) and among adults 25-54 (-15 percent).
*Editor’s note: With the Christmas holiday, ABC’s and CBS’ weekly averages are based on 4 days (Tue-Fri), while NBC’s weekly averages are based on 3 days (Tue-Thurs).
The averages for the week of Dec. 26, 2016:
- Total Viewers: ABC: 4.376 M / NBC: 3.982 M / CBS: 3.295 M
- A25-54 viewers: ABC: 1.326 M / NBC: 1.404 M / CBS: 911,000