Perhaps NBC News should consider making the Savannah Guthrie–Hoda Kotb anchor team a permanent one, because with Matt Lauer gone, and this duo at the desk, the Today Show is undefeated.
Not only did Today finish No. 1 in the A25-54 demographic this past week (as is almost always the case), but the NBC morning show was also No. 1 in total viewers for the fourth consecutive week.
While NBC News will be thrilled with this winning streak, it could be coming to a close. Today did lose a chunk of its total viewer lead over Good Morning America this past week (week of Dec. 18), and it was -8 percent in total viewers and -11 percent in the A25-54 demo compared to the same week in 2016.
The aforementioned GMA once again finished runner-up to Today in all categories. The program also managed to cut into Today’s lead this past week, both in total viewers and in the key news demo. Plus, the ABC morning show remains No. 1 in total viewers this broadcast season to-date.
But as continues to be the case for all the morning shows, GMA posted audience losses relative to 2016. The program was down this past week in total viewers (-7 percent) and in the news demo (-10 percent).
CBS This Morning remains in third, was -1 percent in total viewers and -7 percent in the news demo versus last year.
*Editor’s note: On Friday (12/22/17), CBS This Morning and Today were re-titled and excluded from the weekly averages. CBS’ and NBC’s averages are based on 4 days (Mon-Thu). GMA, on the other hand, counted its Friday broadcast.
Morning show ratings for the week of Dec. 18:
- Total Viewers: NBC: 4.383 M / ABC: 4.331 M / CBS: 3.621 M
- A25-54 viewers: NBC: 1.550 M / ABC: 1.377 M / CBS: 971 k