“Good Morning America” spent another week at the top in both total viewers and younger viewers. The ABC morning show is seeing its largest overall season audience in 7 years and best Adult 25-54 performance in 4 years.
Compared to the year-ago week “CBS This Morning” showed the most growth in total viewers up +15% and also up +2% in younger viewers. “GMA” was up +12% in total viewers and up +9% in the demo. NBC’s “Today” declined by double digits once again, -12% / -19%. “Today” has experienced double-digit viewership declines since the summer, down as much as -31% in the demo during one week in September.
The averages for the week of December 17, 2012:
- Total Viewers: ABC: 5.194M / NBC: 4.676M / CBS: 2.794M
- A25-54 viewers: ABC: 1.972M / NBC: 1.907M / CBS: 1.051M