ABC’s Good Morning America was the most-watched morning show among total viewers, while NBC’s Today show was the most watched in the ad-friendly A25-54 demo for the week of December 7.
Once again, CBS This Morning is the only morning program showing growth: up +9 percent in both viewers and the demo.
GMA was down double digits compared to the same week last year: down -10 percent in viewers and down -17 percent in the demo. Today was down -9 percent in viewers and down -7 in the demo.
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The averages for the week of Dec. 7:
- Total Viewers: ABC: 4.968 M / NBC: 4.698 M / CBS: 3.574 M
- A25-54 viewers: ABC: 1.702 M / NBC: 1.858 M / CBS: 1.056 M