Another split win in the mornings as Good Morning America took the final week of 2015, while NBC’s Today show was No. 1 in the A25-54 demo. During the holiday-shortened week, all three morning shows were up compared to the same week last year with CBS This Morning continuing to show the most growth: up +12 percent in viewers and up +16 percent in the demo.
Because of the New Year’s holiday, the averages for all three shows are based on three days (Mon-Wed).
The averages for the week of Dec. 28:
- Total Viewers: ABC: 4.774M / NBC: 4.355M / CBS: 3.528M
- A25-54 viewers: ABC: 1.589M / NBC: 1.611M / CBS: 1.077M