ABC & CBS are touting their growth in the morning. ABC says “compared to the same time last year, GMA slashed the Total Viewer gap with NBC’s Today by an impressive 47%.” While CBS says, “The Early Show is the only network morning news broadcast to increase in adults 25-54 and women 25-54, compared to the same week last year.” Today still leads GMA by more than half a million viewers, and more than doubles Early‘s audience.
For the week of August 6:
Total viewers: NBC: 4,860,000 / ABC: 4,290,000 / CBS: 2,220,000
Households: NBC: 3.9/15 / ABC: 3.3/13 / CBS: 1.8/7
25-54 demo: NBC: 1.9/15 / ABC: 1.5/12 / CBS: 0.8/6