Morning Show Ratings: Week of August 25

By SteveK 

NBC’s Today show once again finished with the gold last week, despite the Olympics giving way to the DNC. For those counting at home, it was the 664th consecutive week for Today in first.

Compared year-to-year, CBS’ The Early Show has grown the most of any network, in both Total Viewers and the A25-54 demo.

Follwing the strong first week numbers for the Phelps-driven Olympics coverage, ABC and CBS gained viewers for the second-week in a row, while NBC declined week-to-week.

For the week of Aug. 25:

Total Viewers: NBC: 5,053,000 / ABC: 4,373,000 / CBS: 2,653,000

A25-54 demo: NBC: 1.9 / ABC: 1.5 / CBS: 1.0