Morning Show Ratings: Week of August 25

By Chris Ariens 

morningshowanchors2014“Good Morning America” wins another week, as the ABC morning show continues to see its largest season margins over No. NBC’s “Today” in both Total Viewers and Adults 25-54 in more than 22 years.

For the week of August 25, “Today” had its biggest A25-54 audience in three months, and cut GMA’s total viewer lead 33% compared to the same week last year.

But it was only “CBS This Morning” that saw total viewer growth vs.the same week last year, up +7% in viewers. “GMA” was down -5% and “Today” was flat. “GMA” was the only show to grow in the demo: +1%. “Today” and “CTM” were both down -4%.

The averages for the week of August 25, 2014:

  • Total Viewers: ABC: 5.065M / NBC: 4.446M / CBS: 2.854M
  • A25-54 viewers: ABC: 1.932M / NBC: 1.705M / CBS: 884,000

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