ABC’s Good Morning America won its fifth week in a row in both total viewers and the ad-friendly A25-54 demo, where it had its biggest audience in 10 weeks. NBC’s Today also had its best demo and total viewership in 10 weeks.
Typically we compare the morning shows to the same week last year. But we’re mixing it up this week, comparing last week to the same week 5 years ago. In that time, all three morning shows have added viewers, with CBS This Morning adding almost +900,000 viewers from its predecessor The Early Show. GMA has gained +812,000 viewers. And Today, which was the dominant morning show until 2012, has added +469,000 viewers from the same week in 2010.
But Today has a long way to go to earn back its demo viewership which, when compared to the week of Aug. 23, 2010, is down -25 percent. CTM is also down, though only -2 percent. GMA, which has consistently held the No. 1 spot since 2012, is up +5 percent.
The morning shows of August, 2010 looked much different than the morning shows of today. CBS’s was called The Early Show and was anchored by Harry Smith, Maggie Rodriguez, Julie Chen, Erica Hill and Dave Price. On ABC, George Stephanopoulos and Robin Roberts had just been teamed up on GMA 8 months earlier. And on NBC’s Today show, Meredith Vieira was Matt Lauer‘s co-anchor.
The averages for the week of August 24, 2015:
- Total Viewers: ABC: 4.682M / NBC: 4.281M / CBS: 3.239M
- A25-54 viewers: ABC: 1.644M / NBC: 1.607M / CBS: 945,000