Good Morning America wins another week in the mornings in both viewers and the ad-friendly A25-54 demo. The demo win, at less than 1 percent over rival NBC’s Today show, is GMA’s third in a row.
CBS This Morning continues to show the most growth and is the only program to post year-to-year gains: up +14 percent in the demo, and up +10 percent in viewers.
The averages for the week of August 10, 2015:
- Total Viewers: ABC: 4.623M / NBC: 4.260M / CBS: 3.158M
- A25-54 viewers: ABC: 1.602M / NBC: 1.587M / CBS: 915K