Good Morning America was the most-watched morning news show for the week of August 1, winning four of the five days in that category. The program was pretty steady week-to-week, but fell 16 percent in the news demo from the same week a year ago. Nevertheless, GMA remains the No. 1 morning newscast in total viewers, season-to-date.
Today was the No. 1 morning show of the week in the key A25-54 demo, a distinction it has held for 48 of the past 49 weeks. Today also won Friday across the board, the day of the Rio Olympics opening ceremony. Today fell 2 percent in total viewers, but gained 5 percent in A25-54 compared to the same week in 2015.
CBS This Morning continues to inch closer to GMA and Today. CTM delivered year-over-year growth this past week, both in total viewers (+5 percent) and in the key news demo (+2 percent).
The averages for the week of August 1, 2016:
- Total Viewers: ABC: 4.209 M / NBC: 3.954 M / CBS: 3.357 M
- A25-54 viewers: ABC: 1.331 M / NBC: 1.568 M / CBS: 947 K