Morning Show Ratings: Week of Aug. 6

By A.J. Katz Comment

There was a split decision in the morning show ratings race this past week. But the trend was a familiar one: GMA finished No. 1 in total viewers, Today No. 1 among younger news viewers, but everyone was down in audience vs. the comparable week in 2017.

With its total viewers win for the week of Aug. 6, season to date, Good Morning America is the No. 1 morning newscast in total viewers, taking the top spot at this point of the season for the 6th year in a row.  In addition, GMA is cutting its season margins with Today in adults 25-54, though to be frank that has more to do with Today losing more demo viewers than GMA is. Both shows are losing the younger audience.

Additionally, the ABC morning show was -4 percent in total viewers and -12 percent among adults 25-54 vs. the week of Aug. 7 2017.

NBC’s Today show marked 137 consecutive weeks as the No. 1 morning news program among adults 25-54. The NBC morning show averaged 1.18 million adults 25-54 for the week of Aug. 6, leading GMA by +89,000 (+8 percent) and CBS This Morning by +470,000 (+66 percent) in the category.

The not-so-good news for Today was that the broadcast was -15 percent in the demo, and -6 percent in total viewers relative to the same week year.

CBS This Morning struggled yet again this past week in the ratings department. The program was -11 percent in total viewers, and -14 percent among adults 25-54 vs. the comparable week last year.

The averages for the week of August 6, 2018:

• Total Viewers: 3,736,000 3,586,000 2,866,000
• A25-54: 1,088,000 1,177,000 707,000