Morning Show Ratings: Week of Aug. 20

By A.J. Katz Comment

Good Morning America posted another morning show weekly victory in total viewers, drawing more than 3.8 million total viewers. That’s the show’s largest total audience in 8 weeks.

Season to date, the ABC morning newscast is No. 1 in total viewers, leading Today by +77,000 (4.160 million vs. 4.083 million) to take the top spot at this point of the season for the 6th year in a row.

But on the downside, GMA posted audience losses vs. the comparable week in 2017 yet again. The broadcast was -5 percent in total viewers, and -16 percent among adults 25-54.

NBC’s Today show still sets the standard when it comes to drawing younger news viewers. The morning show won the month of August in the A25-54 demo, its 36th consecutive monthly win in the category.  Today also won across the board during three consecutive days last week–Tuesday, Wednesday and Thursday–and came within 36,000 total viewers of upsetting GMA for the week.

Megyn Kelly delivered its highest-rated month in 6 months with 2.4 million viewers.  The show also posted its best A25-54 demo in 5 months.

But similar to GMA, the 7 9 a.m. edition of Today posted year-over-year audience losses. Today was -4 percent in total viewers, and -9 percent in the A25-54 vs. last year.

CBS This Morning remains stuck in 3rd place across the board. The program was -11 percent in total viewers, and -16 percent in the A25-54 demo this past week vs. the comparable week in 2018.

Average audience for the week of Aug. 20, 2018:

• Total Viewers:  3,824,000  3,788,000 2,901,000
• A25-54: 1,101,000 1,343,000 738,000



Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 Live + SD weeks of 8/20/18 and 8/21/17. Season-to-Date: Most Current: 2017-2018 Season (9/25/17 – 8/19/18) and 2016-2017 Season (9/19/16 – 8/20/17). Averages based on regular telecasts.