ABC’s Good Morning America was the most-watched morning show last week while NBC’s Today show was most-watched in the A25-54 demo.
Compared to the same week last year GMA saw growth among younger viewers, up +2 percent, but was down -2 percent in total viewers. Today was down -3 percent in viewers and down -7 percent in the demo. CBS This Morning was down -7 percent in viewers and down -13 percent in the demo.
The averages for the week of April 9:
- Total Viewers: ABC: 4.185M / NBC: 3.964M / CBS: 3.317M
- A25-54 viewers: ABC: 1.322M / NBC: 1.415M / CBS: 884,000