As is often the case these days, there was a split in the morning show weekly ratings race. For the week of April 8, ABC’s Good Morning America finished No. 1 in total viewers, while NBC’s Today held steady at No. 1 among adults 25-54.
Season to date, the ABC morning show has ranked No. 1 in the genre in total viewers for 7 consecutive years after finishing No.1 for the past six seasons.
NBC marked 172 consecutive weeks at No. 1 in the A25-54 demo. Today also won in total viewers last Wednesday and Friday.
Compared to the same week in 2018, ABC was -4% in total viewers, NBC was flat in total viewers, while CBS This Morning was -5%. In the A25-54 demo, ABC was -11%, NBC -7% and CBS -5% vs. the comparable week last year.
Nielsen ratings for the week of April 8:
|• Total Viewers:||4,006,000||3,967,000||3,159,000|
Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD, 2018-19 Current Week (w/o 4/8/19), and Year-Ago Week (w/o 4/9/18). Season to date: Most Current: 2018 -2019 Season (9/24/18 – 4/14/19) and 2017-2018 Season (9/25/18 – 4/15/18). Averages based on regular telecasts.