Morning Show Ratings: Week of April 8

By A.J. Katz 

As is often the case these days, there was a split in the morning show weekly ratings race. For the week of April 8, ABC’s Good Morning America finished No. 1 in total viewers, while NBC’s Today held steady at No. 1 among adults 25-54.

Season to date, the ABC morning show has ranked No. 1 in the genre in total viewers for 7 consecutive years after finishing No.1 for the past six seasons.

NBC marked 172 consecutive weeks at No. 1 in the A25-54 demo. Today also won in total viewers last Wednesday and Friday.

Compared to the same week in 2018, ABC was -4% in total viewers, NBC was flat in total viewers, while CBS This Morning was -5%. In the A25-54 demo, ABC was -11%, NBC -7% and CBS -5% vs. the comparable week last year.

Nielsen ratings for the week of April 8:

• Total Viewers: 4,006,000  3,967,000 3,159,000
• A25-54: 1,183,000 1,309,000 840,000




Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD, 2018-19 Current Week (w/o 4/8/19), and Year-Ago Week (w/o 4/9/18). Season to date: Most Current: 2018 -2019 Season (9/24/18 – 4/14/19) and 2017-2018 Season (9/25/18 – 4/15/18). Averages based on regular telecasts.