Morning Show Ratings: Week of April 4

By Chris Ariens 

morning-show-anchors_640-846x836Good Morning America stays on top of the ratings among total viewers while the Today show continues its #1 run in the A25-54 demo.

GMA was the only morning program to shed audience vs. the same week last year: down -7 percent in total viewers and down -14 percent in the demo.

The Today show was down -2 percent in viewers but up +6 percent in the demo. And CBS This Morning was up +5 percent in viewers but down -1 percent in the demo.

The averages for the week of April 4, 2016:

  • Total Viewers: ABC: 4.799M / NBC: 4.649M / CBS: 3.709M
  • A25-54 viewers: ABC: 1.595M / NBC: 1.825M / CBS: 1.045M