GMA was the only morning program to shed audience vs. the same week last year: down -7 percent in total viewers and down -14 percent in the demo.
The Today show was down -2 percent in viewers but up +6 percent in the demo. And CBS This Morning was up +5 percent in viewers but down -1 percent in the demo.
The averages for the week of April 4, 2016:
- Total Viewers: ABC: 4.799M / NBC: 4.649M / CBS: 3.709M
- A25-54 viewers: ABC: 1.595M / NBC: 1.825M / CBS: 1.045M