Morning Show Ratings: Week of April 27

By SteveK 

NBC’s Today show was the top-rated network morning program last week in Total Viewers and the A25-54 demo, but both ABC’s Good Morning America and CBS’ The Early Show are gaining on the show year-to-year. Compared to the same week last year, just CBS is up in Total Viewers, while CBS was flat in the demo and NBC and ABC declined. GMA cut the Total Viewer gap with Today by 13% compared to last year.

NBC had it’s biggest victory over ABC in Total Viewers since the week of February 16, and biggest win in the demo since the week of December 8, 2008.

All networks grew week-to-week in Total Viewers.

Total Viewers: NBC: 5,810,000 / ABC: 4,570,000 / CBS: 3,060,000

A25-54 demo: NBC: 2,620,000 / ABC: 1,970,000 / CBS: 1,260,000

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